The #1 personal trainer marketing platform & website designs for generating more clients.

Take the Tour

Two Types of Personal Trainer Clients

There are two types leads for your personal trainer services, though they’ll never overtly identify themselves. The first is the innovator.  This is the type of person who likes to try new things, to get in on the new trend … Continued

1 vote, 5.00 avg. rating (96% score)

Lifting Weights on the Moon

Even Schwarzenegger would have trouble lifting weights on Jupiter. The gravity on that gas giant is 2.5x greater than it is on Earth, so everything you lift is over twice as heavy.  You’re not going to do your max weights. … Continued

1 vote, 5.00 avg. rating (96% score)

The Marketing Discomfort Zone

As a personal trainer, you are well acquainted with the discomfort zone.  It’s your professional habitat. The discomfort zone is where you must push your personal training clients to be.  To push beyond the comfort we’d like to keep ourselves … Continued

0 votes, 0.00 avg. rating (0% score)

Fool Your Leads…Shame On You

Advice for marketing during the digital age:  stop trying to fool your personal trainer leads. We know – and understand – why you do it.  It’s not because you think your clients are stupid.  It’s not because you want to … Continued

2 votes, 5.00 avg. rating (97% score)

Body Image, Fat Shaming & Fitness Advertising

Transport for London decided that advertising displaying “unrealistic” body images (Are you beach body ready?) has to go. In an unusual restriction to advertising, mayor Sadiq Khan lead the campaign to remove the ads from the London subway system.  The … Continued

2 votes, 5.00 avg. rating (97% score)

Strong Arm Your Content With Metaphors

When we look at marketing content for personal trainers, often one of the fine lines between the work of the enthusiastic novice and the solid professional is their facility with metaphor. Metaphors are what allow you to create clear analogies … Continued

0 votes, 0.00 avg. rating (0% score)